In 1989, Masters was lured away from his position at MTV to take control of the Movietime cable channel. Movietime was owned by a consortium of cable tv firms, together with Time Warner HBO, Continental Cablevision, Comcast Corporation, Cox Cable, and Tele-Communications, Inc. The programming at Movietime, nevertheless, was dreadful. Movietime was placed on the increased limits of the cable tv dial and played previews of movies time and again. With solely 15,000 subscribers, which some cable television wags described as insomniacs, Movietime was not an thrilling channel for viewing. Masters was hired with the understanding that he would have full authority and control to implement a total reorganization of the cable channel.
Outside E! News telecasts, the channel runs an E! News-branded ticker displaying leisure news headlines each half-hour during regular programming (besides during airings of E! News and The Soup, and the channel’s early morning infomercial block) which … Read more