After 33 years in business and almost 15 years as the supplier of Disney’s resort and cruise line toiletry products, H2O+ has announced it will cease operations.
In an announcement on the official H2O+ website, the company says, “After 30+ amazing years of innovation, we have made the very difficult decision to retire the brand at the end of the year.”
H2O+ became a fixture in Disney’s resort hotel rooms in 2008, supplying complimentary skincare and hair products.
The product’s future with Disney is unclear, with the company saying it will, “fulfill its obligation to supply products in accordance with agreements with its business partners”
H2O+ parent company, Pola Orbis Holdings said, “Since joining the group, H2O Plus has been engaged in the manufacture and sale of cosmetics primarily in the US. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations. Pola acquired H2O Plus in in 2010. At the time of the acquisition, Pola said it would expand the brand in Asia.Going forward, H2O Plus will fulfill its obligation to supply products in accordance with agreements with its business partners , and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures.”