Feel-good films for all! After decades of being the ruler of holiday movies, Hallmark Channel found itself competing for Christmas viewership at the hands of Great American Media.
When former CEO of Hallmark Media (Hallmark Channel’s parent company) Bill Abbott acquired GAC Media, originally Great American Country, in June 2021, the landscape of cheerful seasonal films changed. (He later changed the name to Great American Media.)
In fact, Hallmark has now found itself battling to see which of its stars will push the brand forward and which ones will jump ship for Great American Media — which has two channels, Great American Family and Great American Living.
One month after Great American Media launched its two channels, the first hit to the Hallmark roster came in the form of Danica McKellar signing a multi-picture deal with the competition.
“Danica is a world-class talent who is among TV’s most beloved